Often disruptive technologies are involved in the perception of creating a huge job loss. Information technology, Innovations, Automation, Artificial Intelligence everything is in the discussion of the concern over future economic dynamics. When we go into the manifestations it is clearly visible to analyse the technological advancements as disruptive for the society's existing economic institutions. However, this is not disruption as such, rather it is reformation and a change to accommodate the growing need, adaptations to the new social order. Manifestations in which we only considered the production side is an acute consideration, think into the latent functionalities. Do you think an organisation can exist without the consumption aspect, without selling their product in the real market?

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